Choose the Right Paint Colors for Your Business

The color of your commercial property’s paint job can have a huge impact on the way your customers will perceive your company. Take a look at these tips from our commercial painters at  AW Painting to choose the right paint colors for your business. 

Color Theory

How can you tell which colors will look best together and create the optimal look for your company? Just take a look at the color wheel. Complementary colors are situated directly opposite each other and are utilized by many businesses to design a cohesive color scheme. These colors are often contrasting hues, such as orange and blue or purple and yellow, so you may choose to use one as a main focus and the other as a feature or highlight. Other types of color schemes include: 

• Monochromatic: True to its name, this color scheme only uses one hue. 
• Tertiary: This design will include colors that are close to each other on the color wheel. 
• -Triadic:  This three-pronged approach uses three colors that are equidistant from each other. 

Use Psychology

You don’t have to be a rocket scientist to know that certain colors can affect your clients’ mood and perception of your business. After all, there’s a reason most fast food restaurants use the same colors in their logos – red and yellow are known to evoke feelings of excitement, hunger, and positivity. Decide what message you want to convey and opt for a paint color that reflects your goal. 

Know Your Audience

Commercial properties are not one size fits all – the best paint color for your business will vary depending on your industry and clientele. Apartment complexes may benefit from a neutral palette that appeals to a wide variety of tenants, while a healthcare facility will probably prefer calming shades that convey a feeling of ease and security. Some properties may require certain colors for safety reasons, such as warehouses or production plants, making your choice easy. If you’re not sure which shades are best for you, our team of commercial painters at AW Painting can help you select a paint color. 

Interior vs. Exterior

The exterior of your commercial property will likely need a different color scheme than the interior, as each section has a different intent. The outside of your building will form clients’ first impressions, while the interior will create a specific environment for them to experience your services. In addition, your building’s exterior may have to contend with local ordinances or community guidelines, especially if you’re located in a historic district that requires you to follow certain rules.  The interior, of course, faces no such restrictions and is yours to decorate as you wish. 

Professional Painting Services at AW Painting

Our team of professional commercial painters at AW Painting can efficiently and reliably transform your apartment complex, warehouse, or shopping center. Contact us today to learn more about our commercial painting services or to request a free estimate for your next painting project.